Developed patterns, templated cut/sew designs and repeating designs based on fashion trend studies as well as color studies to successfully create pattern works for an ocean life-style themed company.

Designs made in Procreate / finalized in Abode Photoshop 2020 and Watercolors / Acrylics

BRANDING & DESGIN

By focusing on demographic, marketing and branding of this company I was able to successfully manage a 400% increase in sales through wholesale as well as online outlets within the first year and a half of management. Creating a company logo, overseeing and artistically creating apparel/pattern design, marketing plans and graphics, production management as well as creating and implementing catalog timelines were all completed under deadlines.

This brand is now worldwide with stores in Saipan, the Bahamas, the British Virgin Islands along with multiple stores and accounts in the U.S.A including - The Hilton, La Quinta, and multiple locally owned stores from Florida to Ohio (including 8 other states)

CATALOG DSIGN

Directed and created page layouts, logos, sizing charts, SKU’S / costs, as well as directing photoshoots, producing samples for photoshoots and buyer to buyer shows.

A “personalize your gear” section was added to give clients the option to name drop on already created designs for the purpose of booking more sales. While creating designs there was a strong focus on the cohesiveness of the catalog to get family design booking and collective outfit booking by using designs across multiple SKU’S.

Once the entire catalog was completed it was produced through a printing press and distributed to clients to pre-book sales for SPRING 2020 and SPRING 2019.

To view the full catalog, please contact me via email at rstotler16@gmail.com.

Everyone has a story, and I tell mine through design.

My personal illustrations are available for purchase in print form through my Etsy store. If you’re interested in owning one or commissioning your own custom piece - click here!

Thank you for supporting my passion! Your energy allows me to pour good vibrations into every piece of art I create.

COMMISSIONED WORK

If you’d like a personalized illustration, please reach out to me at: rstotler16@gmail.com.

Let’s bring your vision to life together.

For this fishing inspired brand, we came up with one of a kind pattern designs focused on specific fish appearances. First, a color pallet was created for cohesiveness - and then the designs were created using watercolor, ink and digital mediums.

These patterns are being produced across a range of apparel, from hats to shirts and accessories. They all pair together well as shown in graphics we created for advertising these new designs.

See more and learn more about their line at www.seatecoutfitters.com!

Trusted with overall art direction and catalog production, strategizing social media to reflect new designs and increasing buyer to consumer sales.

Partnerships created with The Loggerhead Marine Life Center, Bealls retail, O’Neil outlets and Braden River High School 2017-2018

Logo designs that have been created for apparel brands, construction companies, health coaches, jewelry crafters, skate brands as well as many others.

With every logo our goal is to capture the essence of your brand through technically applied design.

Displayed is product packaging and marketing materials originally made from start to finish - to the final touch of sourcing manufacturers.

By using data collected through social media platforms, these graphics were catered to the companies demographic for premium impact. They were used in email marketing, website updates, social media, and adroll adverts to collect sales and help the company grow brand recognition.